Rotten America

Rotten America.

A movement you can wear. Civic Tap™ makes it count.

Our mission

We stay loyal to people and free of corporate filters. For decades, food and chemical companies have profited at the expense of American health — especially the vulnerable, the elderly and children.

Now climate change compounds it. Life expectancy is in a state of emergency and the tipping points are close. We cannot wait on federal agencies to prioritise either one, so we use what is in our own power.

Clean products and a safe environment should be something every American can count on. We build the tools that make demanding them measurable.

Who we are

Rotten America is a movement you can wear. Advocacy usually asks for a donation and gives nothing back — you send money into the dark and hope. We give people something they own, a way to use it, and a number they can point at afterwards.

That last part is the hard one, and it is why we ended up building infrastructure instead of just merchandise.

Get in touch.

For organisations that want verified counts under their own brand, and for anyone who wants to carry this.