Who we are
We put the fight on your back.
Through fashion and accessories, we create everyday advocates — giving you the power and tools to make impactful change towards legislation without waiting for Congress to reform and address the health and environmental standards in America.
We use our influence to raise awareness, hold accountability, and encourage those responsible to do the right thing.
We cater to collaborative campaigns with other brands, organizations and state legislators — strengthening the impact and applying pressure for urgent reform.
Everyday advocates
10%
of our profits are pledged to organizations and non-profits committed to the cause — demanding change for a healthier future.
Partners & allies
We don’t fight alone.
EWGOur national petitions partner — powering the campaigns our community signs, from banning toxic herbicides to getting chemicals out of everyday products.
Green Sports AllianceBringing the movement into sports — leagues, teams, and venues using their platforms for a healthier planet.
Collaborative campaigns with like-minded brands and non-profits — a louder, unified message than any of us can carry alone.
We work with lawmakers willing to move — pushing reform of the standards that decide what ends up on our shelves, in our food, and in our air and water.
Build community · Show up
Real rooms. Real pressure.